Growth Marketing Manager


Avalanche is an open-source platform for launching decentralized finance applications and enterprise blockchain deployments in one interoperable, highly scalable ecosystem. Developers who build on Avalanche can easily create powerful, reliable, and secure applications and custom blockchain networks with complex rulesets or build on existing private or public subnets.
Ava Labs makes it simple to launch finance applications using blockchain technology–with highly scalable and efficient networks, customizable public and private blockchains, the capability to create any digital asset, and more. We are empowering people to build an open, simple, and democratic internet of finance that enables the world to have a more prosperous future.
Ava Labs was founded by Cornell computer scientists who brought on talent from Wall Street to execute their vision. The company has received funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.


  • Be an expert of growth marketing analysis and data; measuring and optimizing all stages of the funnel using data analytics platform
  • Continuously seek to improve our conversion metrics with new, creative growth initiatives
  • Embody our test and learn mindset by developing tests and iterating on learnings in-program and across channels
  • Optimize program structure and efficiency through routine ROI analysis and partner negotiations
  • Opportunity to own growth initiatives and drive material business outcomes
  • Identify, grow, and develop top talent within the Growth Marketing Team
  • Architect a scalable growth marketing funnel using leading martech software and tools
  • Develop and execute highly engaging growth marketing strategies for niche, digital communities and forums
  • Collaborate with business development and strategy teams by efficiently communicating data into actionable insights for customer growth


  • Bachelor’s degree in Marketing or Communications strongly preferred
  • Minimum 5+ years of growth marketing experience in a fast-paced startup environment
  • Understanding of the blockchain and cryptocurrency marketplace 
  • Experience and knowledge working within Financial Services
  • Strong project management skills, with the ability to provide high-level guidance and tactical process-related instruction
  • Goal-oriented, self-motivated and adapts to changing situations and requirements
  • Advanced knowledge of CRM platforms like HubSpot or Marketo and has ability to implement automated growth strategies using these platforms
  • Experience with performance tracking platforms, metrics analyzation, and marketing attribution
  • Creative experience with Photoshop, GIF creation, ad copy skills is a plus