Marketing Manager

New York, USA

Job Description

We are looking for a experienced Marketing Manager who will be in charge of the entire company’s branding on online and offline marketing. We expect qualified candidate had prior experience in creating marketing campaigns, channel management, online marketing and social media strategies in blockchain or internet related industries. Mainly we want to see the success cases on customer acquisition & conversion rate from previous position.

Responsibility

Working closely with the CMO to align on long-term business strategy and marketing initiatives to create new opportunities to continue to drive the growth of BitMart Exchange

Brainstorm, develop and execute integrated marketing strategies to drive online traffic to our platform, mainly focus on DAU, UA, conversion rate and retention rate

Developing and managing digital marketing campaigns across multiple social media channels

Plan offline events and coordinating with other valuable events attendance

Overseeing of social media operation and implementing metrics for measuring and reporting digital marketing performance

Ensuring all aspects of positioning are incorporated in our outbound communication.

Requirements

Bachelor’s degree in Marketing/Business or related field

At least 3-4 years of relevant work experience in digital marketing

Passionate/eager to learn about digital assets and blockchain industry, must have basic knowledge and ready-to-work experience

Have ready-to-bring media and channel resources

Must have excellent communication and writing skills (English)

Extremely detailed-oriented and highly organized, especially result driven

Self-starter, highly prioritized

Bonus

Essential knowledge on technical terms (internet, blockchain, computer science)

Understand the current situation on internet industry

Mandarin speaking would be a plus