Crypto content & social engagement lead

Remote

About Bitso:

Bitso is the largest cryptocurrency exchange in Latin America. 

Our goal is to evolve how people think about and use money. To achieve this, we aim to provide hundreds of millions of users with simple and fun products. fast, cost-efficient, and user-friendly financial services powered by blockchain technology. Cryptocurrency, or encrypted monetary resources, does not rely on an intermediary to give it legitimacy or value. Instead, it is valuable because of the peer-to-peer technology that runs it. We think it’s time for Latin Americans and the world to have alternative forms of currencies.

What we value:

  • Raising the quality bar and challenging others
  • Seeing opportunities when others see problems
  • Passion for working with a diverse group of people and different points of view
  • A collaborative spirit who gives thoughtful and constructive feedback
  • Making decisions guided by long-term company objectives
  • Setting ambitious goals, taking risks, and empowering others

Team & Role Description:

Bitso is working to become a global company. These past 6 years, we’ve worked on building amazing products that are easy to use and growing while we did that. Now, we want to focus on growing at a faster rate and taking the company to the next level. The person in this position will be a key player to achieve this by contributing to the marketing strategies as a social media innovative communicator and creative storyteller. This role will help define and execute strategies to develop our brand online, grow our social media channels, increase content reach and engagement and be the brand voice on all social media channels.

The ideal candidate must have knowledge of brand marketing as well as social media and marketing.

Responsibilities:

  • Help build brand awareness and community engagement
  • Stay informed on crypto and financial trends
  • Help marketing team in other relevant efforts and day to day activities
  • Help community team develop social media strategies
  • You’ll be in charge of content creation, social media posts, strategy, and execution.
  • Generate ideas for new campaigns
  • Produce reports
  • Responsible for increasing the share of voice in our social media channels, especially Youtube.

To succeed in this role you’ll need:

  • Ability to identify and track relevant community metrics, and to utilize those metrics to develop communication strategies
  • Excellent verbal communication and writing skills
  • Hands-on experience with brand management through social media
  • Able to work self-sufficiently, remotely in a startup environment
  • Excellent marketing and community strategy skills with proven expertise
  • 1-2+ years’ social media marketing experience / Creative Content writing / professional advertising for an agency or in a marketing environment, preferably in a creative role.
  • Strong abilities on social platforms, popular listening tools, and industry-standard publishing tools.
  • Passionate about social media tools and up to date with best practices.
  • Crypto intermediate knowledge

Additionally, it would be nice if you:

  • Excellent written and verbal communication skills
  • Excellent language skills in Spanish and English, Portuguese is a plus
  • Experience working at a digital advertising agency is a plus
  • English native is a plus
  • Copywriting experience
  • Knowledge in the influencer marketing spaces.
  • Knowledge of crypto space

Compensation and Benefits:

  • Purpose: You’ll be part of something bigger, working towards financial inclusion across Latin America
  • Culture: You’ll work in a thriving, friendly, and fun environment that promotes open discussions, jokes, learning, video games, and lots of fun
  • People: You’ll work with some of the most driven and intelligent people in the crypto space in Latin America
  • Salary: We pay at the top of the market
  • Health Insurance: We offer one of the best medical plans
  • Performance Bonus: Your hard work will be rewarded with a juicy incentive-based bonus
  • Unlimited Free Days: We want our employees to recharge their batteries and explore who they are outside of the office