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Blockchain Marketing Executive

Full time Animoca Brands in Gaming , in Marketing Email Job
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Job Detail

  • Experience Senior/Manager
  • Qualifications Bachelors Degree

Job Description

Animoca Brands is one of the leading mobile gaming and innovation companies with a global footprint. To cope with our rapid business expansion, we are currently looking for a gungho Marketing Executive to join the blockchain team. 

What We Seek

  • Brand-Steward: To be able to develop and instil brand values throughout the organization and externally
  • Problem-solver: Ability to identify current marketing challenges and deploy short term and long term solutions with keeping all stakeholders in mind
  • User Empathy: To be able to think from the perspective of a customer & build user journeys that are seamless
  • Self-organized, passionate with a can-do attitude and own end-to-end projects
  • Data-Driven: To utilize existing data on hand to make informed decisions
  • Team-player: To be able to understand team challenges & to be able to build team empathy while delivering results at the same time
  • Work hand-in-hand with Sr. Team and track progress and use data-driven insights to devise execution plans
  • Collaborative mindset: You will have to work with multiple stakeholders to plan, implement & measure all branding efforts & strategies across multiple markets
  • Work independently to deliver multiple strategic &/ campaign projects
  • Translate business objectives and clients’ needs into concise presentations 
  • Evaluate results and develop innovative ideas for improvement
  • Experience in working in high-pressure in fast-paced cross-culture environments

 

Hard Skills

  • University graduate in a business-related discipline, preferable in Marketing, Communications, Digital Advertising or related disciplines 
  • Proven marketing campaign experience, including digital marketing such as social media and content marketing
  • Minimum 2-5 years of experience in marketing communications or advertising agency, preferably with regional exposure
  • Preferable to have successfully launched work that demonstrates strategic, conceptual and creative & analytical thinking
  • Fluent in spoken and written English and Chinese,  Mandarin a plus
  • 4A Agency Experience is a plus

Soft Skills

  • Strong business acumen and result-oriented
  • A confident and well-articulated presenter that can captivate an audience
  • Self-motivated and self-learner
  • Passion for social media, new technologies and design trends
  • Strong in leadership, organisation, delegation and problem-solving skills
  • Good judgment and mature business skill with the ability to build trust with all levels;
  • Have a “CAN-DO” attitude
  • A team player and willing to travel

Job Description

  • Support in the development and implementation of Marketing and Brand strategy for new and existing products
  • An advocate of the “True Digital Ownership” movement ~ the cheerleader for this sector
  • Liaise and collaborate with senior leadership on aligning marketing with business objectives
  • Assist and collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
  • Overseeing implementation of the marketing strategy – including campaigns, events, digital marketing ( social, KOL) and PR with the objective of educating the market through user growth and revenue generation
  • Support the execution of local and global initiatives and oversee PR/influencer strategy aligning brand strategy and business needs and ensure effective ROI
  • Able to have competitor analysis and consumer trends

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