Head of Marketing

Singapore

Please note, all positions at Cake require relevant experience unless otherwise stated. Applications without required experience will not be considered.

In less than a year’s time, Cake has become one of the most well known platforms for helping customers to get cashflow for their cryptocurrencies in the most transparent way

Are you looking to be a part of one of the fastest growing companies in the blockchain industry and help to shape behaviour on how people are dealing with their finances in the crypto and blockchain world?

We are strong believers in the potential of DeFi, and we are working everyday to push the boundaries of DeFi and Bitcoin.We work independently, take ownership of our jobs, and are passionate about making a real impact in the world we live in. 

For this position we are considering remote candidates and candidates who are based locally in Singapore. Please consider adding our email domain, cakedefi.com, to your whitelist as email responses to your applications might otherwise be filtered into your “promos” folder.

​About the role

As the Head of Marketing at Cake, you’ll drive the way we connect with potential users to grow Cake’s active user base. Leveraging your growth marketing skills (including paid advertising and experimentation, SEO and Performance Marketing), you’ll create programs and find best-fit channels that reach and activate new users.

As the right person for the job, you’ll care deeply about how to leverage media to reach new audiences and build an enduring brand, be creative about the deployment of marketing messages, and be rigorous about learning from the data you collect and the experiential campaigns you run. Most importantly, you’ll drive results and significantly grow our customer base. 

Responsibilities:

  • Build and grow a robust paid media experimentation to help grow ROI
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
  • Manage new media partnerships end-to-end to drive measurable growth
  • Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance
  • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
  • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth

Requirements:

  • Minimum 4 years of relevant acquisition marketing experience, preferably growing a significant customer base leveraging experimentation
  • Strong experience in Digital Marketing, Performance Marketing, SEO
  • Go-getter mindset – with the passion, drive, and scrappiness to get it done
  • Must have a strong interest and knowledge in the crypto/blockchain/technology space
  • Must be able to work independently.
  • University degree relating to Marketing is a plus
  • At least business level proficiency in English and German is a definite must, both written and spoken. Strong in communications and language expression capability.

Why work at Cake:

  • Do something with purpose; Be a part of the future that will shape on how people are dealing with their finances in Crypto and Blockchain
  • Fast moving, challenging and unique business problems
  • International, diverse work environment and flat hierarchy
  • Great career development opportunities in a growing company
  • Competitive salary
  • Flexible working hours, unlimited discretionary leave, Casual work attire