Marketing Manager

Singapore

DESCRIPTION

Finxflo is looking for a Marketing Manager who is able to strategise and execute the marketing function of the company with market research and creativity so as to ensure rapid growth of the Finxflo’s online / offline followers and brand awareness across the globe.

RESPONSIBILITIES

  • Build marketing strategies across different channels and segments in support of our overall strategic marketing plan
  •  Market through various channels and segment by creating short-term and long-term content and marketing calendars  
  •  Propose and manage marketing projects to generate insights in support of improved marketing strategy and communications 
  •  Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes 
  •  Create plan to develop global brand exposure to promote Finxflo 
  •  Establish relationships and work closely with crypto partners, including KOLs, PR agencies, marketing agencies and YouTube / Twitter channel owners 
  •  Plan and execute online and offline marketing activities, events, and campaigns to a global audience 
  •  Grow our user base and increase awareness of the brand in exciting, creative and informative ways 
  •  Increase reach, engagement and conversion through social media and content marketing strategies 
  •  Create unique pieces of content (blog, community, video) to increase brand mentions and social media engagement 
  •  Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement  
  •  Organise, manage and oversee community meetups 
  •  Develop brand narrative and provide fresh, up-to-date materials for all teams to tailor to their needs 
  • Develop and implement overall vision for both institutional and retail marketing, introducing ideas and robust approaches for better understanding our clients’ needs and how we most effectively communicate with them
  •  Innovate new ways to increase brand awareness and keep up to date on modern marketing trends 
  •  Monitor event/campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience 
  •  Provide market and competitive intelligence for Finxflo 
  •  Proactively stay up to date with market trends, opportunities, risks and new projects, with a passion for the cryptocurrency and digital asset industry 
  •  Responsible for overall performance of marketing department and team 

REQUIREMENTS

  •  At least 5 years of experience in marketing, community management or social media management experience 
  •  Strong project management skills, problem-solving ability, and metrics-driven thinking 
  •  Experience building complex marketing programs and creating reports on the results 
  •  Competence as a creative writer with an eye for great marketing contents and materials 
  •  Excellent writing and communication skill 
  •  Fluency across multiple social media platforms, tools and technologies 
  •  Prior experience and deep understanding of cryptocurrency  
  •  Strong experience in digital content development  
  •  Familiar with Hubspot (Marketing and Sales Pro) 

BENEFITS

  • Outstanding career growth and opportunities
  • Attractive remuneration package
  • High growth industry