Marketing Copy Lead

Remote (USA)

About the Role

As Marketing Copy Lead, you will work closely with a passionate Marketing team tasked with onboarding the next generation of cryptocurrency enthusiasts. 

Ideal candidates can liaise with internal stakeholders and draft clear, crisp and technically accurate copy that successfully articulates our desired brand attributes. 

In this role, you’ll be responsible for growing our reputation as an expert leader in our field, while communicating product launches and updates to existing clients who demand accuracy. 

Responsibilities

  • Get to know the Kraken team, the brand and the competitive space.
  • Learn current marketing copy best practices
  • Adapt to current workflows, project management and existing brand language
  • Begin producing marketing materials for our blog and emails In your first 90 days:
  • Work to understand Kraken’s various products and services
  • Meet and align expectations with existing Kraken product teams
  • Manage and monitor feedback loops to improve product messaging
  • Determine strategies and processes for enhancing Kraken marketing copy


Requirements

  • 2+ years experience in Digital Marketing
  • Can work on tight deadlines and handle diverse responsibilities
  • Desire to thrive within a fast-paced, emerging industry
  • Strong writing, grammar and editing skills
  • Proven ability to master nuanced technical writing


Nice to Have:

  • Experience in building online audiences and boosting engagement
  • Marketing experience at cryptocurrency company or open-source project
  • Interest in finance and emerging technologies

We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.