Senior Content Marketing Specialist

Full time Gecko Labs Pte Ltd in Marketing
  • Malaysia, Global (Remote) - Full Time View on Map
  • Post Date : July 7, 2021
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Job Detail

  • Experience Senior/Manager
  • Qualifications No qualifications

Job Description

CoinGecko is a global leader in tracking cryptocurrency data. Operating since 2014, CoinGecko has built the world’s largest cryptocurrency data platform, tracking over 6,000 tokens across more than 400 exchanges, serving over 100 million page views in more than 100 countries. We are proud to have played a major part in mainstream awareness, adoption, and education of cryptocurrency globally.

We at CoinGecko believe that cryptocurrency and blockchain will define the future of finance, bringing greater financial and economic freedom around the world. In anticipation of that future, CoinGecko is building the foundation in order to scale cryptocurrency market data to serve billions of users.

As a brand, we believe in cultivating a positive work culture where team members are encouraged to freely learn, work, play and have room for personal growth. We empower our team with opportunities to fulfil their passions and interests to become extraordinary contributors to the company and society.

About the Senior Content Marketing Specialist Role
As a powerhouse expert in content and digital marketing, you will be driven and are an enthusiastic individual producing marketing content for our audience. The content you will curate will be focused on CoinGecko’s digital ecosystem, with the latest information about our products and delivering what our users need to gain more information on. The content will range from CoinGecko’s news, announcements, and blog posts, to technology and product-focused explainers, and latest offers on our platform. You will play a pivotal role in shaping the future of cryptocurrency and help us achieve our mission of building the front page of cryptocurrency. If this challenge sounds interesting to you, keep on reading.

What you will be doing:

  • The ideal candidate will need to be quick to adapt to different writing styles and subject matters according to the audience needs. You need to be talented and experienced, with great communication skills to gather requirements from internal stakeholders and capture their perspectives and input into highly consumable written content.
  • Increase Digital Presence: Assist in designing and executing all aspects of CoinGecko’s digital presence on our various social media profiles, websites, blog, and email database.
  • Content Creation: Develop rich content that attracts a qualified audience including blog posts, reports, webinars, infographics, videos, etc.
  • Multi-Channel Marketing: Create and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and email campaigns to raise brand awareness.
  • Event Organisation: Assist in organising and promoting industry events such as networking and training events
  • Market Research: Conduct customer, competitor, and product research.
  • Digital Performance Reporting: Provide regular (weekly, monthly and ad hoc) feedback of digital marketing activities to the supervisor, including suitable advice and recommendations with a clear summary of performance against the key performance indicators.
  • Plugged-in: Stay up-to-date with the latest cryptocurrency and marketing trends and propose new and improved marketing campaign ideas.
  • Team Player: Work closely with team members to achieve digital marketing targets.


  • 5+ years of experience in digital marketing, social media, public relations, and community management.
  • Solid knowledge in using website analytics tools such as Google Analytics.
  • Experience using marketing automation and optimization systems.
  • Experience of A/B testing and optimization of landing pages and user funnels.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Possess strong interpersonal skills and ability to work across teams to make things happen.
  • Possess strong analytical skills with a good eye for detail.
  • A team player, self-motivated and able to work independently with minimal supervision.
  • Data-driven, should be curious about and tell stories using data
  • Humble to embrace better ideas from others, eager to make things better, open to challenges and possibilities
  • Passion for cryptocurrency, blockchain, or financial markets are a huge plus

If you would like to make a difference by increasing the appetite of interest,  contributing ttowards a crypto-currency revolution that is changing the world and would like to spike your level of adrenaline by adventuring in our projects and business, don’t hesitate to take your next move. Hit us up!

Some of the perks you’ll enjoy while at CoinGecko:

  • Free daily team lunch
  • Parking/Transport allowance
  • Flexible working hours
  • Basic insurance
  • Training/Upskilling allowance – be the owner of your own learning curve.
  • You will get to have involvement in developing a brand new product from scratch alongside a talented and fun team

 Click on Apply Now button to answer a video interview with the following 3 questions:

  • Why are you interested in this position and how will you make a difference in this role?
  • Why are you interested in joining CoinGecko? Why the blockchain/cryptocurrency industry?
  • Share with us one book you have read and how that has changed your perspective in life.





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